ALC of New York Gains Youth Cataloger Lists

ALC of New York took over management of the Children's Wear Digest list and alternative media programs.


Children's Wear Digest has more than 200,000 last-12-month buyers of children's and mother-daughter apparel. The file also contains 65,000 last-12-month catalog requesters.


The average order on the file is $100.


In addition, ALC of New York now manages the Just Boys Just Girls list of more than 25,000 last-12-month buyers of private-label clothing for children 3 to 8 years old. The average order on this file is $75.


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