ALC of New York Gains Youth Cataloger Lists

Share this article:
ALC of New York took over management of the Children's Wear Digest list and alternative media programs.


Children's Wear Digest has more than 200,000 last-12-month buyers of children's and mother-daughter apparel. The file also contains 65,000 last-12-month catalog requesters.


The average order on the file is $100.


In addition, ALC of New York now manages the Just Boys Just Girls list of more than 25,000 last-12-month buyers of private-label clothing for children 3 to 8 years old. The average order on this file is $75.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches