ALC of New York Gains Youth Cataloger Lists

Share this article:
ALC of New York took over management of the Children's Wear Digest list and alternative media programs.


Children's Wear Digest has more than 200,000 last-12-month buyers of children's and mother-daughter apparel. The file also contains 65,000 last-12-month catalog requesters.


The average order on the file is $100.


In addition, ALC of New York now manages the Just Boys Just Girls list of more than 25,000 last-12-month buyers of private-label clothing for children 3 to 8 years old. The average order on this file is $75.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.