ALC-NY Gets Ross-Simons Files

Share this article:
ALC of New York LLC announced its appointment yesterday as list manager for the Ross-Simons catalog buyers file and package insert program effective Jan. 2.


The Ross-Simons catalog file contains more than 689,000 last-12-month buyers of jewelry, china, crystal, sterling silver, home-decor items, gifts and collectibles. The file is 75 percent female with an average age of 50, an average household income of $85,000 and an average unit of sale of $175.


Selects include geography, gender, recency, dollar and product as well as enhanced demographic selections such as age, presence of children, age of children, ethnicity and religion. The base price is $115/M.


The Ross-Simons package insert program will consist of an estimated 500,000 packages for 2003, and the price is $60/M.


Also effective Jan. 2, ALC of New York will manage the Silhouettes catalog buyers file from Hanover Direct. The Silhouettes large-size women's apparel catalog file has more than 282,000 last-12-month buyers. The file is 95 percent female with an average age of 42, an average household income of $50,000 and an average order of $120.


ALC of New York also manages Hanover files for The Company Store, Gump's by Mail, International Male and the Hanover Direct Master Conglomerate.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.