ALC-NY Gains Several Publishing Titles

Share this article:
ALC of New York LLC is expected to announce today its appointment as exclusive list manager of the Southern Progress Corp. publishing files of more than 6 million subscribers effective June 1.


Southern Progress is a multi-title consumer publisher owned by Time Inc. The files consist of 15 lists: the six individual magazine titles, six enhanced files and three corporate databases.


The magazine files are as follows: Southern Living, with 1.7 million active subscribers; Health, with 1.2 million active subscribers; Cooking Light, with 980,000 active subscribers; Coastal Living, with 319,000 active subscribers; Southern Accents, with 186,000 active subscribers; and Progressive Farmer, with 437,000 active subscribers.


Selects on these files include geography, gender, recency, source and change of address.


Each of the magazine files has an enhanced counterpart with demographic and psychographic selections such as age, income, age of children and lifestyle data.


The three corporate databases are the Southern Progress Subscriber Masterfile of more than 3.6 million active subscribers to the individual magazine titles, the Southern Progress Enhanced Masterfile of 4.5 million active subscribers and the AG Response National Farm Operators Database of more than 1.2 million names and addresses.


Pricing varies from file to file.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.