January 22, 1999
ALC Interactive Debuts EZNet
ALC Interactive, Peterborough, NH, has introduced EZNet, a direct marketing advertising network made up exclusively of e-mailed newsletters and electronic magazines. ALC Interactive said the network, which will reach more than 1 million readers, will consist of more than 100 publications and cover an array of editorial topics. The system allows advertisers to make one media buy that will cover numerous publications. Advertisers can select from more than 20 editorial topics ranging from computers and technology to children and parenting. ALC Interactive is the Internet marketing division of American List Counsel.