ALC Gains Zones Files
The Zones Master File includes more 287,600 24-month buyers. ALC, Princeton, NJ, already manages Zones' alternative media properties.
Zones buyers hold technical and management-level positions in fast-growing small and medium-sized businesses who purchase a broad offering of IT-based services and Macintosh products. They spend an average of more than $500 on technology products and make two to five purchases a year through Zones' catalogs or Web sites. The buyers are 74 percent male.
Other files include MacZone, Zones-IT, Wireless and SOHO Professionals, Graphic Designers and Desktop Publishers and Developer Zone