ALC Gains Zones Files

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American List Counsel said yesterday that it has been named list manager for Zones Inc., a multichannel reseller of IT products and services.


The Zones Master File includes more 287,600 24-month buyers. ALC, Princeton, NJ, already manages Zones' alternative media properties.


Zones buyers hold technical and management-level positions in fast-growing small and medium-sized businesses who purchase a broad offering of IT-based services and Macintosh products. They spend an average of more than $500 on technology products and make two to five purchases a year through Zones' catalogs or Web sites. The buyers are 74 percent male.


Other files include MacZone, Zones-IT, Wireless and SOHO Professionals, Graphic Designers and Desktop Publishers and Developer Zone


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