ALC Gains Zones Files

Share this article:
American List Counsel said yesterday that it has been named list manager for Zones Inc., a multichannel reseller of IT products and services.


The Zones Master File includes more 287,600 24-month buyers. ALC, Princeton, NJ, already manages Zones' alternative media properties.


Zones buyers hold technical and management-level positions in fast-growing small and medium-sized businesses who purchase a broad offering of IT-based services and Macintosh products. They spend an average of more than $500 on technology products and make two to five purchases a year through Zones' catalogs or Web sites. The buyers are 74 percent male.


Other files include MacZone, Zones-IT, Wireless and SOHO Professionals, Graphic Designers and Desktop Publishers and Developer Zone


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US