ALC Gains Thomson Publishing Files
American List Counsel, Princeton, NJ, announced its management of several new publication postal and e-mail files from Thomson Media.Though ALC already managed more than 50 Thomson Media list properties, the publisher recently acquired the following trade publications and awarded list management duties to ALC:
· DM Review with 76,800 postal subscribers at a base price of $205/M and 57,400 e-mail registrants at $350/M.
· Electronic Commerce World with 63,300 postal subscribers at a base price of $120/M and 35,900 e-mail registrants at $350/M.
· Employee Benefit News with 50,700 postal subscribers at a base price of $160/M.
· Financial Planning Magazine with 69,700 postal subscribers at a base price of $160/M.
· Journal of Business Strategy with 1,500 postal subscribers at a price of $750 flat.
· Health Data Management with 47,000 postal subscribers at a base price of $165/M and 26,600 e-mail registrants at $350/M.
· On Wall Street with 74,200 postal subscribers at a base price of $160/M.
· Security Industry News with 7,700 postal subscribers at a base price of $140/M.
· Technology in Practice with 35,000 postal subscribers at a base price of $120/M.
· In addition, Thomson restructured its data into mailer-friendly databases such as:
· Thomson Media Masterfile with 647,000 subscribers.
· Thomson Media Senior Management with 286,200 subscribers.
· Thomson Media IT Management/Tech with 68,100 subscribers.
· Thomson Media Sales & Marketing Management with 39,200 subscribers.
· Thomson Media Financial Management with 48,000 subscribers.
· Thomson Media Financial Services with 129,200 subscribers.
· Thomson Media High Income with 153,200 subscribers.
· Other Thomson list properties managed by ALC include US Banker, Medical Economics, WG&L and the American Health Consultants newsletters.