ALC Gains Neiman Retail File, Idea Art Inserts
This file contains 650,000 retail buyers and has an average sale purchase of $150. The file is 80 percent female, and buyers have average incomes of $125,000. Selections include geography, recency, dollar, multi-buyer, credit card and product. Base price on the file is $100/M.
Also new to ALC's management are the Idea Art catalog blow-in and package insert programs.
Idea Art catalog customers buy promotional paper products such as letterhead, postcards, brochures and invitations. The catalog blow-in program consists of 7.5 million annually and has a price of $30/M. The package insert program consists of 89,500 annual packages and costs $60/M.