ALC Gains Neiman Retail File, Idea Art Inserts

Share this article:
American List Counsel, Princeton, NJ, announced the first-time availability yesterday of the Neiman Marcus Retail Store Buyers file through its list management division.


This file contains 650,000 retail buyers and has an average sale purchase of $150. The file is 80 percent female, and buyers have average incomes of $125,000. Selections include geography, recency, dollar, multi-buyer, credit card and product. Base price on the file is $100/M.


Also new to ALC's management are the Idea Art catalog blow-in and package insert programs.


Idea Art catalog customers buy promotional paper products such as letterhead, postcards, brochures and invitations. The catalog blow-in program consists of 7.5 million annually and has a price of $30/M. The package insert program consists of 89,500 annual packages and costs $60/M.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.