ALC Gains Maxim, Stuff Files

Share this article:
American List Counsel announced Friday that it will manage the Maxim and Stuff subscriber files effective Dec. 1.


The magazines, published by Dennis Publishing, are geared toward men 18-34. Maxim is edited for young professionals, concentrating on sports, sex, work, health, money and fashion, while Stuff is about gadgets, gear, cutting-edge technology and style.


There are 1.7 million active subscribers to Maxim and 800,000 active subscribers to Stuff. There also is an enhanced database with 1.1 million unique names between the two. The base price is $105/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.