ALC Forms E-Mail Management Division

Share this article:
American List Counsel, Princeton, NJ, has formed an e-mail list management division called ALC eManagement.


"What we're trying to do is bring branded files to the marketplace," said Mike Gural, senior group account manager and head of the new ALC division. "There is a demand for branded files as opposed to the sweepstakes and general-interest e-mail lists that are now available."


Files managed by the new division include AmericanBaby.com and Seventeen.com, he said. Before the creation of ALC eManagement, ALC's traditional list management department handled e-mail files.


ALC also has a sister Internet marketing company, Impower, that specializes in e-mail list brokerage.


"We are a bridge between Impower and ALC," Gural said. While the new division uses many of the resources of ALC, it has four of its own full-time employees.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.