ALC Forms E-Mail Management Division

Share this article:
American List Counsel, Princeton, NJ, has formed an e-mail list management division called ALC eManagement.


"What we're trying to do is bring branded files to the marketplace," said Mike Gural, senior group account manager and head of the new ALC division. "There is a demand for branded files as opposed to the sweepstakes and general-interest e-mail lists that are now available."


Files managed by the new division include AmericanBaby.com and Seventeen.com, he said. Before the creation of ALC eManagement, ALC's traditional list management department handled e-mail files.


ALC also has a sister Internet marketing company, Impower, that specializes in e-mail list brokerage.


"We are a bridge between Impower and ALC," Gural said. While the new division uses many of the resources of ALC, it has four of its own full-time employees.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.