ALC Divisions Take on Dow Jones Brokerage, Management

Share this article:
American List Counsel Inc. said yesterday that it has formed a partnership to provide list brokerage and management to Dow Jones and Co. Inc.


As part of the deal, ALC's data acquisition division now brokers for Dow Jones' The Wall Street Journal title. In addition, ALC's data management division handles The Wall Street Journal and Barron's subscriber files as well as the Dow Jones z-24/Circbase Consumer Masterfile.


The Wall Street Journal has 1.1 million active subscribers; Barron's has 164,000 active subscribers; and Dow Jones z-24/Circbase Consumer Masterfile has 4 million names.


ALC, Princeton, NJ, is also offering tiered pricing on the file with a non-financial business rate of $140 per thousand, a catalog rate of $95/M and a fundraiser rate of $75/M.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.