ALC Creates Broker ConnectionAmerican List Counsel, Princeton, NJ, yesterday announced the formation of Broker Connection, a business unit created to keep list brokers informed about the files maintained by its data management division.
"The traditional list industry has evolved into a dynamically complex data environment where change occurs daily," Lori Magill-Cook, senior vice president at ALC, said in a statement. "This team's mission is to keep list brokers abreast of developments that can help their mailers achieve better results."
ALC said Broker Connection will inform brokers of new files, updates and other list developments through several channels, including telephone calls, faxes, e-mail and broker meetings.
Susan Alexander was named proactive sales manager of the new endeavor.