ALC Cooks With Wolferman's

Share this article:
American List Counsel, Princeton, NJ, said yesterday that it was named list manager for the Wolferman's catalog and Internet buyers file of 182,100 last-12-month names.


Wolferman's customers purchase specialty breads, teacakes and other gourmet food items. They are 65 percent female with an age range of 35-65, average income of $60,000-plus and an average order of $60.


The file is selectable by recency, dollar, multibuyers, gender, geography, credit card, last purchase and gift buyers. The base price is $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.