ALC Buys Capell's CircTrack

Share this article:
American List Counsel, Princeton, NJ, announced its acquisition yesterday of CircTrack, a circulation tracking service that provides publishing professionals with benchmarks, performance indicators, trends and forecasts.


Dan Capell, circulation consultant and publisher of Capell's Circulation Report, founded CircTrack in 1997. He will continue to contribute editorial analysis to CircTrack reports. Publisher Kevin Whelan also will stay on.


ALC plans to enhance CircTrack with additional data, access to real-time, customized reports as well as trends and best practices analyses, according to the firm.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.