ALC Adds Mobile Compuing to SOHO Files
ALC of New York has become exclusive list manager and broker for the 114,000-name Geerlings & Wade buyer file. Geerlings & Wade is a direct marketer of gourmet food, wine and accessories.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.