ALC Adds Mobile Compuing to SOHO Files
ALC of New York has become exclusive list manager and broker for the 114,000-name Geerlings & Wade buyer file. Geerlings & Wade is a direct marketer of gourmet food, wine and accessories.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.