Albertson's Begins Web Home Delivery Service in Portland

Share this article:
Supermarket chain Albertson's Inc. on Friday said it will begin offering grocery delivery services online today in Portland, OR. The move puts it in direct competition with rival Safeway Inc., which already offers Internet-based delivery services in the city.


Albertson's, Boise, ID, said it will offer online ordering and delivery in 53 neighborhoods in Portland through 31 supermarkets. Customers can order groceries at www.albertsons.com and have them delivered or pick them up at their nearest Albertson's store.


Portland is where Safeway first launched its online delivery earlier this year. Last month, Safeway began service in Sacramento, CA. It also offers service in Vancouver, WA.


Safeway's service is similar to Albertson's but does not offer in-store pick-up. Both supermarket chains charge $9.95 for their online home delivery services. Albertson's charges $4.95 for in-store pick-up. Albertson's also serves San Diego, Los Angeles and Seattle.


Both supermarkets plan to expand their online home delivery services to San Francisco soon, hoping to fill the void left by Webvan, which folded, and Peapod, which left the area.


Analysts noted that Albertson's and Safeway have an advantage over Webvan and Peapod because they can deliver their groceries to customers through existing stores, saving on infrastructure costs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.