Most Recent Articles by Albert Gadbut
Dozens of national retailers have joined GSI Commerce's ShopRunner platform to expand their e-commerce presence and compete online with Amazon.com.
As a panel participant at industry events, I am often asked a common question on the topic of online marketing: "How do you increase the open and click-through rates for e-mail?" I see hundreds of e-mail campaigns by dozens of marketers each year, and I've found it's the fundamentals that marketers overlook when building their e-mail strategies.
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you believe to be trusted, only to be determined ineligible upon finally deciding to explore the offer? Unfortunately, this is a common but less talked about problem with e-mail marketing.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...