Dozens of national retailers have joined GSI Commerce's ShopRunner platform to expand their e-commerce presence and compete online with Amazon.com.
As a panel participant at industry events, I am often asked a common question on the topic of online marketing: "How do you increase the open and click-through rates for e-mail?" I see hundreds of e-mail campaigns by dozens of marketers each year, and I've found it's the fundamentals that marketers overlook when building their e-mail strategies.
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you believe to be trusted, only to be determined ineligible upon finally deciding to explore the offer? Unfortunately, this is a common but less talked about problem with e-mail marketing.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.