Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
One in five say they pay little or no attention to nasty comments or complaints.
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