Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.
May 23, 2013
The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.
May 21, 2013
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
May 21, 2013
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
May 20, 2013
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
