Most Recent Articles by Al Urbanski
It drives to an address and sends a mobile message to the recipient, who uses a PIN to extract his package from the vehicle.
Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.
Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.
Brand suitors are being more selective and taking their time wooing customers.
It will put Furgiuele & Company to work mapping clients' customer journeys.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...