Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

IMpb Codes Now Required for Commercial Package Pricing

IMpb Codes Now Required for Commercial Package Pricing

SMBs as well as large enterprises can now find savings with investments in IMpb's.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

More Articles by Al Urbanski

KBS Names Hayward CEO

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As the leading source for direct marketing youth data, ASL Marketing connects your ...