Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

It selects 10 partners to help brands optimize their results through such improvements as better scheduling and image selection.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

The Orbis founder leaves Infor to join the cloud-based solutions provider.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

USPS expects three other discount plans to proceed as planned, too.

More Articles by Al Urbanski

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...