Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Google Obtains Patent for Self-Driving Delivery Van

Google Obtains Patent for Self-Driving Delivery Van

It drives to an address and sends a mobile message to the recipient, who uses a PIN to extract his package from the vehicle.

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

CMOs Are Struggling With Cross-Channel Personalization

CMOs Are Struggling With Cross-Channel Personalization

Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

MeritDirect Acquires Data Analytics Company FCI

MeritDirect Acquires Data Analytics Company FCI

It will put Furgiuele & Company to work mapping clients' customer journeys.

More Articles by Al Urbanski

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...