Most Recent Articles by Al Urbanski
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...