There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.