Most Recent Articles by Al Urbanski
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
Stoupa had led a brand repositioning at the auto parts chain.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...