Most Recent Articles by Al Urbanski
Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.
The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.
And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.