Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Dodge and HyConnect Acquired by Myelin

Dodge and HyConnect Acquired by Myelin

The Boston communications group adds a healthcare integrated agency and an ad agency.

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

More Articles by Al Urbanski

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...