Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's increasing fast, says auto agency veteran Raj Gill.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The veteran of Reed Elsevier and the National Rifle Association is tapped to handle policy matters in the states.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.