Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

More Articles by Al Urbanski

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