The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
The social network's tailored audience service comes out of beta test and goes global.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.