Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

Message Systems Rolls Out Pay-as-You-Go Email Service

Message Systems Rolls Out Pay-as-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

More Articles by Al Urbanski

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