Most Recent Articles by Al Urbanski
Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
USPS expects three other discount plans to proceed as planned, too.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...