Most Recent Articles by Al Urbanski
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...