Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

More Articles by Al Urbanski

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