Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Dodge and HyConnect Acquired by Myelin

Dodge and HyConnect Acquired by Myelin

The Boston communications group adds a healthcare integrated agency and an ad agency.

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

More Articles by Al Urbanski

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...