Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.
May 16, 2013
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
May 15, 2013
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
May 14, 2013
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
May 13, 2013
Email marketers appear on the cusp of embracing new technology, according to a new survey.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
