Al Urbanski

Al Urbanski

Senior Editor

Al Urbanski is Senior Writer for Direct Marketing News. A longtime reporter on sales, marketing, and retail topics, he has held senior editorial positions at Sales & Marketing Management, PROMO and Progressive Grocer.

Most Recent Articles by Al Urbanski

Will Direct Mail Morph Into the Internet of Postal Things?

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

USPS Seeks New Measurements for Market Dominant Products

USPS Seeks New Measurements for Market Dominant Products

Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.

The Context Conundrum

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

More Articles by Al Urbanski

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As the leading source for direct marketing youth data, ASL Marketing connects your ...