The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try samples.
Updates on companies, products, and people
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.