With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
One in five say they pay little or no attention to nasty comments or complaints.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
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