ISPs like Hotmail have been pushing e-mail authentication for years. I've been talking about Sender ID and Hotmail for more than two years now and Meng Wong (now of Karmasphere) has been educating senders and receivers on why sender policy framework (SPF) is important since at least mid-2004. (This article first appeared in the 2007 edition of the Essential Guide to E-Mail Marketing.)
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.