Akamai Index Shows Internet Spike on Cyber Monday

Share this article:
Online retailers saw a 35 percent spike in traffic yesterday, according to a survey of Internet sites.


Akamai, Cambridge, MA, said its Akamai Net Usage Index for retail was already tracking upward by midday on the newly nicknamed "Cyber Monday." Total North American traffic by visitors per minute was up 35 percent. Web sites in the survey were drawing 1.63 million visitors per minute, Akamai said.


The index tracks 100 U.S.-based online retailers like etoys.com, jcpenney.com and circuitcity.com.


Akamai said global audiences visiting leading shopping sites have been rising at an average of 3.6 percent weekly since Oct. 31. Traffic was expected to peak around 4 p.m. yesterday.


The company said it expected to release a desktop Widget today that can be downloaded to a computer. The Widget lets users monitor traffic to e-commerce sites in real time. It is available at http://akamai.com/widgets.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.