AirMiles Picks SSA Global For Internal Marketing
AirMiles, a travel loyalty company in Britain, is using SSA Outbound Marketing, a component of SSA Customer Relationship Management, as the foundation for its new internal marketing process.
With 8 million customers and 100 partners, AirMiles needed more accurate insight into customer needs. AirMiles now can consolidate data from partners, travel booking systems and its customers to create a single view of customer behavior and demand.
AirMiles partners include Tesco, Shell, Scottish & Southern Energy, Interflora, Homebase and NatWest credit cards. And AirMiles' new online shopping site lets customers collect AirMiles with 80 online retailers.