June 19, 2013
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
June 10, 2013
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
June 01, 2013
What's in our mailbox this month: Airline emails from Aer Lingus, Alitalia, JetBlue, and United Airlines. Let's fly away.
May 28, 2013
Weather may be weather, but customer service is also customer service—and the two shouldn't be mutually exclusive in the airline industry.
February 07, 2013
Email marketing helps Virgin America's customer satisfaction soar.
November 21, 2012
Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class.
August 07, 2012
Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media.
June 01, 2012
A visit to Delta.com is well worth the trip.
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
June 01, 2011
Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me. I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it.
Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
May 01, 2011
Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket.
May 01, 2011
Online travel agency Expedia said in late March that its relaunched rewards program was a game changer for travel consumers because it allowed them to earn points on hotels, flights, packages and activities regardless of which hotel or airline they used.
This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up.
American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.
Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline.
March 02, 2011
Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its "Unexpected Luggage" campaign, developed by Shackleton.
March 01, 2011
Reid Ichiki, senior manager of Internet marketing at Hawaiian Airlines, says his company uses both Google and the Alliance for search marketing, but spends more with Google.
Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.
December 01, 2010
Rising oil prices followed by a brutal recession that saw a plunge in both business and leisure travel threatened the airline industry as a whole over the last few years.
December 01, 2010
Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.
November 16, 2010
American Airlines launched a redesigned version of its AA.com website on November 15, drawing on input from users and internal research.
October 08, 2010
Chris Rossi talks about Virgin America's latest national campaign
I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.
JetBlue has named Mullen its creative and media agency of record. The relationship begins five months after the airline parted ways with WPP sister agencies JWT and MediaCom, which handled creative and media duties, respectively.
United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.
March 01, 2010
Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.
Travel booking site Expedia has launched a direct marketing campaign to differentiate the brand from other travel search engines. The campaign highlights both Expedia's convenience of use and the value of booking hotel and flight plans together on the site.
Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels. Customers can earn one point in Virgin's Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
