Airlines

Loyalty takes flight at JetBlue

Dianna Dilworth October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

JetBlue working with e-Dialog on e-mail marketing, loyalty program

Dianna Dilworth October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
 

British Airways "Face-to-face" with Agency.com

September 01, 2009

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
 

JetBlue latest airline to seek improved loyalty

Lauren Bell August 06, 2009

JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.
 

AirTran finds e-mail helps increase loyalty

Dianna Dilworth July 13, 2009

AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline teamed up with e-mail services provider e-Dialog to revamp its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails.
 

Ryanair looks to Webloyalty for repeat business

Lauren Bell July 01, 2009

Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program.
 

PrivatAir taps Ink to redesign custom magazine

Lauren Bell June 25, 2009

PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July. The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide.
 

JetBlue debuts campaign to promote new LAX service

Dianna Dilworth June 18, 2009

JetBlue debuted its first flight to Los Angeles International Airport (LAX) yesterday and, to build buzz around the event, invited travel bloggers and YouTubers on a flight from JFK to LAX to share their thoughts.
 

Inbox Insider: Travel marketers use e-mail for last minute holiday deals

Dianna Dilworth May 19, 2009

As Memorial Day rounds the corner, travel marketers are using e-mail to promote last minute deals.
 

Company sprouts from BA Airmiles

Lauren Bell April 15, 2009

Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.
 

Delta's Sky redesigns, extends reach

Lauren Bell April 02, 2009

Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.
 
 

WestJet to add frequent-flier program

Lauren Bell December 30, 2008

WestJet Airlines, a Calgary-based flyer serving cities in Canada, the US and Mexico, will launch a frequent-flier program in 2009.
 

American Express, Delta continue partnership

Lauren Bell December 09, 2008

American Express Co. has extended its long-running SkyMiles partnership with Delta Airlines Inc. in a move calculated to increase the value of its credit cards and Membership Rewards program.
 

Creative solutions from Red Roof Inn, Kreg Tool and American Airlines

November 17, 2008

Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away members.
 

To get online leads, what beats Web forms?

October 20, 2008

In their quest to gather leads online, marketers have placed forms in myriad places on the Web — but their effectiveness is questionable at best. Our experts offer potential alternatives.
 

Virgin America loyalty program takes off

Lauren Bell October 08, 2008

Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.
 

Southwest adds to business traveler services

Lauren Bell October 02, 2008

Southwest Airlines has added a new fast-lane perk to its Rapid Reward loyalty program, which it is also extending to its Business Select passengers.
 

Virgin Atlantic debuts Airphoria campaign

Dianna Dilworth October 02, 2008

Virgin Atlantic Airways' new US campaign, "Airphoria," is centered on creative that highlights the experience of flying Virgin America, regardless of the class. It was created with Virgin's agency of record, McKinney.
 

Engagement and measurement emphasized at PMA summit

Dianna Dilworth September 08, 2008

Measurement and engagement were key themes that resonated through the Promotion Marketing Association's 2008 Digital Marketing Summit today. The conference, titled Digital Marketing Fully Integrated, focused on growing digital channels — social networking, destination Web sites, online video, widgets and mobile marketing — and how these channels can be used to engage consumers.
 

Azores Express focuses on its niche

Dianna Dilworth September 08, 2008

During a time when airlines are charg­ing for bags, pillows and water, Azores Express, the US arm of Portugal's second largest airline, SATA, has launched its first major ad campaign in the US.
 

American Airlines e-mail alerts end of Kayak partnership

Dianna Dilworth August 05, 2008

A recent e-mail from American Airlines has alerted customers to the end of its relationship with metasearch engines Kayak and SideStep. The e-mail read: "As a valued customer who has booked an American Airlines ticket through Kayak.com or Sidestep.com over the past year, we would like to inform you that American Airlines fares are no longer being displayed on these sites."
 

Alliance, Epsilon report growth

Lauren Bell July 18, 2008

Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5% increase in revenue. The company attributed the increase to the success of Canadian Air Miles and multiple contract renewals with long-standing clients, including RONA, Bank of Montreal and Epsilon client National Geographic.
 

Southwest Airlines nearing decision in new Rewards agency

Dianna Dilworth, Cara Wood July 03, 2008

Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial search involved more than 20 companies, according to Chris Mainz a public relations representative for the airline.
 

Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.
 

Web exclusive: DMNews speaks with Chris Vukelich, VP of distribution and e-commerce for OpenSkies

Lauren Bell June 26, 2008

DMNews sits down with Chris Vukelich, VP of distribution and e-commerce for OpenSkies — the new airline launched by British Airways last week.
 

British Airways launch stresses service

Lauren Bell June 20, 2008

British Airways is focus­ing on the customer experience with the June 19 launch of its OpenSkies subsidiary. The car­rier, which offers flights from New York to Paris, is seeking to treat each of its flyers to a luxury expe­rience and allow British Airways to take advantage of a US-EU Open Skies treaty that liberalizes the cross-Atlantic flight market.
 

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.
 

Timed e-mail offer unites the perfect pair to capture travel spending

Andreas Roell, CEO, Geary Interactive June 09, 2008

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ticket with Virgin America, my colleague, who was already a subscriber to Banana Republic's newsletter, received this e-mail. It offered a short-lived, promotional discount in honor of her impending trip.
 

DHL deal with UPS faces scrutiny from APWU

Mary Elizabeth Hurn June 06, 2008

Deutsche Post World Net's plans to restructure its DHL US Express business, announced last week, have come under scrutiny from the American Postal Workers Union and other lawmakers.
 

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