Airlines

Delivered: Airliner Emails

Delivered: Airliner Emails

What's in our inbox this month: Airliner emails. See which ones we think are first class.

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

Let's Clear the Air

Let's Clear the Air

By

Adventures with robo-tweeting: Either the response tweets I received from @AmericanAir were automated, or the voice behind the handle has been lobotomized.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

By

The airline's rebrand promises a more tech-savvy, customer-centric experience.

Customer Satisfaction Shifts in Travel and Leisure Vertical

Customer Satisfaction Shifts in Travel and Leisure Vertical

By

Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.

Interactive Ads to Rule Them All

Interactive Ads to Rule Them All

By

Air New Zealand's click rates soar with help from interactive, dynamic online ads.

Delivered: Airline Emails

Delivered: Airline Emails

What's in our mailbox this month: Airline emails from Aer Lingus, Alitalia, JetBlue, and United Airlines. Let's fly away.

Not Even a Free Sandwich, Delta? Really?

Not Even a Free Sandwich, Delta? Really?

By

Weather may be weather, but customer service is also customer service—and the two shouldn't be mutually exclusive in the airline industry.

For Virgin America, the Sky's the Limit

For Virgin America, the Sky's the Limit

By

Email marketing helps Virgin America's customer satisfaction soar.

Flying the friendlier skies

Flying the friendlier skies

By

Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class.

Southwest Airlines: How to fly through turbulence

Southwest Airlines: How to fly through turbulence

By

Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media.

Delta Air Lines website treats people like people, not cattle

Delta Air Lines website treats people like people, not cattle

A visit to Delta.com is well worth the trip.

British Airways appoints OgilvyOne to global digital account

British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

JetBlue launches iPhone app, redesigns web and mobile sites

By

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

On the wings of love: 
An ode to my airline

On the wings of love: 
An ode to my airline

Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. A bit embarrassing and — to be honest — I can't really believe I'm saying it out loud. Don't judge me.
 I think I like my airline. Stop looking at me like that. It's true, and I don't care who knows it.

Marriott and JetBlue launch joint loyalty program initiative

By

Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.

Virgin America's videos elicit laughs

Virgin America's videos elicit laughs

Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket.

Expedia's relaunched rewards program falls short of impressing travel marketers

Expedia's relaunched rewards program falls short of impressing travel marketers

Online travel agency Expedia said in late March that its 
relaunched rewards program was a game changer for travel consumers because it allowed them to earn points on hotels, flights, packages and activities regardless of which hotel or airline they used.

Airlines still don't get it

By

This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up.

American Airlines, British Airways promote loyalty contest through social media

By

American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.

Virgin America launches loyalty program for SMBs

By

Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline.

Spanair taps demographics to deliver holiday surprise

Spanair taps demographics to deliver holiday surprise

By

Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its "Unexpected Luggage" campaign, developed by Shackleton.

Marketers rethink search engine budgets

Marketers rethink search engine budgets

Reid Ichiki, senior manager of Internet marketing at Hawaiian Airlines, says his company uses both Google and the Alliance for search marketing, but spends more with Google.

Southwest revamps Rapid Rewards program

By

Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.

Low-cost carriers earn marketing stripes despite industry challenges

Low-cost carriers earn marketing stripes despite industry challenges

By

Rising oil prices followed by a brutal recession that saw a plunge in both business and leisure travel threatened the airline industry as a whole over the last few years.

Lufthansa's 'Flavors of India' shows flights to India

Lufthansa's 'Flavors of India' shows flights to India

By

Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.

American Airlines redesigns AA.com

American Airlines redesigns AA.com

American Airlines launched a redesigned version of its AA.com website on November 15, drawing on input from users and internal research.

Chris Rossi, SVP, North America, Virgin America

Chris Rossi, SVP, North America, Virgin America

Chris Rossi talks about Virgin America's latest national campaign

Missed opportunity due to in-flight drama

By

I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.

JetBlue names Mullen AOR for creative, media

By

JetBlue has named Mullen its creative and media agency of record. The relationship begins five months after the airline parted ways with WPP sister agencies JWT and MediaCom, which handled creative and media duties, respectively.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.