Airlines Form Competitor to Priceline

Several major airlines said yesterday that they would join forces to offer discount airline tickets over the Internet, according to reports. United Airlines, Continental Airlines, U.S. Airways Group, Northwest Airlines and America West have invested in the Web site, Hotwire.com.


The site is scheduled to launch in the fall and will be designed to compete directly with Priceline.com's discounted airline prices. The news sent Priceline's stock tumbling. It fell 6 3/16, or 15.4 percent, to 34 in mid-afternoon trading yesterday.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

You Can Run, but You Can't Hide From Authenticity

You Can Run, but You Can't Hide From ...

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

NBA Goes Second Screen in the Second Round

NBA Goes Second Screen in the Second Round

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.