Airlines Form Competitor to Priceline

Share this article:
Several major airlines said yesterday that they would join forces to offer discount airline tickets over the Internet, according to reports. United Airlines, Continental Airlines, U.S. Airways Group, Northwest Airlines and America West have invested in the Web site, Hotwire.com.


The site is scheduled to launch in the fall and will be designed to compete directly with Priceline.com's discounted airline prices. The news sent Priceline's stock tumbling. It fell 6 3/16, or 15.4 percent, to 34 in mid-afternoon trading yesterday.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.