Airline Promises 'Straight Talk'
The effort includes TV and print ads to introduce a new tagline, "An Honestly Different Airline." The company said the ads highlight ATA's advantages and benefits for customers.
The campaign aims to emphasize ATA's service and prices and its "straightforward" fare structure, lack of restrictions, cap on domestic fares, advance seat selection, new state-of-the-art aircraft and on-time performance, the company said.
Beginning today and targeting business and leisure travelers, the effort consists of seven television spots and print ads. The TV spots will air in Chicago and Indianapolis. Print placements will follow in major outlets such as The Wall Street Journal and USA Today as well as local news outlets including the Chicago Tribune and Indianapolis Star.
The tagline will appear with the ATA logo and will be emphasized in TV commercials.
The campaign was created by Publicis of New York City, a unit of Publicis Groupe S.A.