Airline Offers In-Flight E-Mail, Web Content Service

Share this article:
Singapore Airlines yesterday began offering an in-flight e-mail and Web service via satellite connection. The airline claimed the service is the first of its kind on commercial aircraft.


In conjunction with Seattle-based Tenzing Communications, Singapore Airlines will allow passengers in all three classes to access e-mail and browse Web content through existing seatback ports. Passengers can log on to servers by plugging their laptops into the ports.


E-mails are delivered via satellite connections, while Tenzing, through a number of agreements with news providers, will provide the Web content, including news, stocks and sports scores. The content will be updated throughout the flight, Tenzing representatives said.


The service will be free through September while the airline installs the system into its fleet. Prices for the service have not been determined yet, said Megan McQueen, a spokeswoman for Tenzing.


McQueen said Tenzing has formed similar partnerships with other airlines, including Cathay Pacific and Virgin Atlantic. However, the service has not been installed yet for those airlines, she said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.