Airline Offers In-Flight E-Mail, Web Content Service

Share this article:
Singapore Airlines yesterday began offering an in-flight e-mail and Web service via satellite connection. The airline claimed the service is the first of its kind on commercial aircraft.


In conjunction with Seattle-based Tenzing Communications, Singapore Airlines will allow passengers in all three classes to access e-mail and browse Web content through existing seatback ports. Passengers can log on to servers by plugging their laptops into the ports.


E-mails are delivered via satellite connections, while Tenzing, through a number of agreements with news providers, will provide the Web content, including news, stocks and sports scores. The content will be updated throughout the flight, Tenzing representatives said.


The service will be free through September while the airline installs the system into its fleet. Prices for the service have not been determined yet, said Megan McQueen, a spokeswoman for Tenzing.


McQueen said Tenzing has formed similar partnerships with other airlines, including Cathay Pacific and Virgin Atlantic. However, the service has not been installed yet for those airlines, she said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.