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 airline loyalty

Marriott and JetBlue launch joint loyalty program initiative

May 02, 2011

Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
 

Airlines still don't get it

April 15, 2011

This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up.
 

American Airlines, British Airways promote loyalty contest through social media

April 13, 2011

American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.
 

Virgin America launches loyalty program for SMBs

March 16, 2011

Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline.
 

Southwest revamps Rapid Rewards program

January 06, 2011

Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.
 

Southwest celebrates 1 million Facebook fans with rewards promotion

December 01, 2010

When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion.
 

British Airways promotes 'face time' for businesses in online contest

November 01, 2010

Airline's campaign connects with small businesses using real-life essays and videos.
 

Missed opportunity due to in-flight drama

August 20, 2010

I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.
 

Loyalty takes flight at JetBlue

October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

JetBlue working with e-Dialog on e-mail marketing, loyalty program

October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.