airline loyalty

Personalization Is the Name of the Game

Personalization Is the Name of the Game

So why can't airline loyalty programs and their credit card partners get it right?

The New American Airlines Has Arrived

The New American Airlines Has Arrived

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The airline's rebrand promises a more tech-savvy, customer-centric experience.

Flying the friendlier skies

Flying the friendlier skies

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Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class.

Marriott and JetBlue launch joint loyalty program initiative

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Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.

Airlines still don't get it

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This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up.

American Airlines, British Airways promote loyalty contest through social media

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American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members.

Virgin America launches loyalty program for SMBs

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Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline.

Southwest revamps Rapid Rewards program

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Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.

Southwest celebrates 1 million Facebook fans with rewards promotion

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When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion.

British Airways promotes 'face time' for businesses in online contest

British Airways promotes 'face time' for businesses in online contest

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Airline's campaign connects with small businesses using real-life essays and videos.

Missed opportunity due to in-flight drama

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I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.

Loyalty takes flight at JetBlue

Loyalty takes flight at JetBlue

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JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.

JetBlue working with e-Dialog on e-mail marketing, loyalty program

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JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.

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