Air Force Drafts Merkle for Recruitment

Share this article:
Merkle Direct Marketing Inc., Lanham, MD, is working with the Air Force Recruiting Service to target leads and track responses from various print and broadcast sources, the database marketing services provider said yesterday.


As part of an initiative that began in February, Merkle built and delivered a custom database solution and began to supply a full range of services to the Air Force Recruiting Service.


To drive recruitment initiatives, Merkle is using its proprietary Military Lead Management Knowledge Center, a database marketing solution. With the Knowledge Center, Merkle will target appropriate leads, process responses from direct mail, broadcast, print and the Internet, and distribute the best, most qualified leads quickly to field recruitment offices. Merkle then will analyze the data to help the Air Force Recruiting Service better understand the efficacy of different types of outreach.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.