AI

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

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Einstein Vision helps marketers read and react to the visual social web

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

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From Olson 1to1, guidance on tackling the content challenge

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

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The Tesla and SpaceX CEO calls for regulation now, before it's too late

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

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Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

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Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

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In partnership with IBM from Cannes

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

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Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

5 AI Myths Busted

5 AI Myths Busted

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Common misconceptions about the technology and the truths behind these notions

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

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Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

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Even in the age of AI, there's still a place for the traditional focus group

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

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Our weekly column about marketing tech and ops

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

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How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

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