AI

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

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Our weekly column about marketing tech and ops

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

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Our weekly column about marketing tech and ops

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

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Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

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A new report shows how AI is changing the media economy

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

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Einstein Vision helps marketers read and react to the visual social web

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

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From Olson 1to1, guidance on tackling the content challenge

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

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The Tesla and SpaceX CEO calls for regulation now, before it's too late

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

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Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

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Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

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In partnership with IBM from Cannes

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

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Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

5 AI Myths Busted

5 AI Myths Busted

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Common misconceptions about the technology and the truths behind these notions

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

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Relive the 2017 Marketing Hall of Femme

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