AI

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

5 AI Myths Busted

5 AI Myths Busted

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Common misconceptions about the technology and the truths behind these notions

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

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Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

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Even in the age of AI, there's still a place for the traditional focus group

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

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Our weekly column about marketing tech and ops

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

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How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

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Planning your first marketing chatbot? Here are some tips

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

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Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

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Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Twitter's AI Play is Good for Marketers, and for AI

Twitter's AI Play is Good for Marketers, and for AI

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AI will personalize Twitter newsfeeds, and could bring the social media giant out of the slumps.

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

DMN Looks at AI

DMN Looks at AI

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Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

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Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

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One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

3 Ways Salesforce AI Transforms the Consumer Journey

3 Ways Salesforce AI Transforms the Consumer Journey

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Leslie Fine, VP of data and analytics at Salesforce Marketing Cloud, speaks with DMN about how Salesforce marketing cloud has changed the customer experience

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