A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
Taking a methodical approach to marketing is so yesterday.
Responding effectively to today's marketing challenges requires learning agility.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.