A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
Taking a methodical approach to marketing is so yesterday.
Responding effectively to today's marketing challenges requires learning agility.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.