Below is the preliminary schedule for the Jam. This schedule is for general reference. A detailed schedule will be updated as the agenda develops.

 

THURSDAY, MARCH 19, 2009

 

8:00 am          Registration and breakfast

8:45 am          Welcome from DMNews

9:00-9:45        Keynote interview with Barbara Goodstein, CIO and CMO, AXA Equitable

AXA Equitable's 800-pound gorilla campaign has taken a creative risk to communicate an important message about retirement planning. DMNews Editor in Chief Cara Wood will speak to Goodstein about how her brand has seen excellent results after taking risks across a number of its consumer segments, including older buyers. Goodstein will share her story of what works in terms of generating the latest creative ideas.

9:45-10:30     Roundtable session

Attendees participate in the first of three intensive roundtable discussions, moderated by creative and marketing Jam Conductors.

10:30-10:45   Coffee break

10:45-11:30   Courageous Client Case Study

Factory Interactive's CEO and CD Jason Inasi will tell the story behind 'Germville: A sick place to live' a campaign that has won his digital agency accolades and put client Coverall Health in a class of its own in terms of pushing a health-focused message to professional business clients.

11:30-12:30   Working Lunch: Creative Panel

During lunch, a panel of agency creative directors will discuss how you know when its time to take creative risks with a brand. Moderated by DMNews Editorial Director Julia Hood.

Panelists
Duncan Gray, ECD, Proximity London
Holly Pavlika, ECD, Big Fuel
Nick Moore, EVP/CCO, Wunderman, NY 

12:30-1:15     Roundtable session

Attendees participate in the second of three intensive roundtable discussions, moderated by creative and marketing Jam Conductors.

1:15-1:30       Coffee break

1:30-2:15       Afternoon Keynote: Mastering mass customization through permission marketing

Keynote speaker and Kodak VP Kevin Joyce will discuss the shift from push to pull marketing and how brands must improve their mass customization strategy. In a world of permission marketing earning the trust of the individual through personalized communication is critical, learn tips for improving your campaigns.

2:15-3:15       Final roundtable session and closing remarks.

Attendees participate in the final of three intensive roundtable discussions, moderated by creative and marketing Jam Conductors. DMNews will then make closing remarks.

The evening session will resume at 6:00 pm with a cocktail reception before the start of the John Caples International Awards dinner.