Lounge chat with Ginger Conlon, Editor-in-Chief, Direct Marketing News


Keynote: New Markets Require New Insight

Yankee Candle's omnichannel marketing helps keep customer insight aflame. Brad Wolansky, president and CMO of the candle company, will discuss how Yankee Candle uses a variety of vehicles (ranging from social media to direct mail) to spark product feedback, generate fragrance suggestions, and create a sense of community. He will cite the Man Candles launch as an example of the company's burning success.

11:55 - 12:35PM


12:50 - 1:30PM

Keynote: Getting Intimate With Lifestyle Segment Strategy Intimates are not a one-size-fits-all business.

Lingerie retailer Freshpair uses data to create a personalized experience for all of its different shoppers across channels. The company looks for the patterns in how their customers shop, identifies key lifestyle segments and tests like crazy to make sure that customers are getting the right message. In this session, Jason Scoggins, director of customer experience at Freshpair, will show how his company disrupted the landscapes for intimates shopping by taking a customer-centric data-driven approach to marketing.

Key Links

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above