Agenda

10:30am-11am

Lounge chat with Ginger Conlon, Editor-in-Chief, Direct Marketing News


11:00-11:40am

Keynote: New Markets Require New Insight

Yankee Candle's omnichannel marketing helps keep customer insight aflame. Brad Wolansky, president and CMO of the candle company, will discuss how Yankee Candle uses a variety of vehicles (ranging from social media to direct mail) to spark product feedback, generate fragrance suggestions, and create a sense of community. He will cite the Man Candles launch as an example of the company's burning success.


11:55 - 12:35PM

MyBuys


12:50 - 1:30PM

Keynote: Getting Intimate With Lifestyle Segment Strategy Intimates are not a one-size-fits-all business.

Lingerie retailer Freshpair uses data to create a personalized experience for all of its different shoppers across channels. The company looks for the patterns in how their customers shop, identifies key lifestyle segments and tests like crazy to make sure that customers are getting the right message. In this session, Jason Scoggins, director of customer experience at Freshpair, will show how his company disrupted the landscapes for intimates shopping by taking a customer-centric data-driven approach to marketing.


Key Links

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.