|Direct Marketing News Virtual Event:
June 26, 2013
Marketers Need to Get Social—Data, That Is
How B2C marketers of any size can harness social data and link it with other data source to gain customer insight and build engagement
|11:00 - 11:40AM||Multichannel Marketing Is a Natural for Scott
Kimberly-Clark brand Scott Naturals engages customers across their preferred touchpoints.
In this keynote session, Brand Manager Alma Alejandro will discuss the multichannel marketing strategies Scott Naturals uses to connect with budget-savvy moms and encourage them to try the brand. She'll delve into the details and successes of its multichannel Secret Swap program, and provide insight to attendees on how Scott Natural uses customer data to inform its marketing overall.
Speaker: Alma Alejandro, Brand Manager, Kimberly-Clark
|11:55 - 12:35PM||
Creating Customer Conversations: Top Techniques to Get Heard Using Engagement Marketing
·How dialogues are created
·The importance of taking the dialogue across channels
·The unique benefits of engagement marketing
·Examples of engagement marketing at work
|12:50 - 1:30PM||Sponsored by: Act-On
| 1:45 - 2:25PM
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.