|Direct Marketing News Virtual Event:
June 26, 2013
Marketers Need to Get Social—Data, That Is
How B2C marketers of any size can harness social data and link it with other data source to gain customer insight and build engagement
|11:00 - 11:40AM||Multichannel Marketing Is a Natural for Scott
Kimberly-Clark brand Scott Naturals engages customers across their preferred touchpoints.
In this keynote session, Brand Manager Alma Alejandro will discuss the multichannel marketing strategies Scott Naturals uses to connect with budget-savvy moms and encourage them to try the brand. She'll delve into the details and successes of its multichannel Secret Swap program, and provide insight to attendees on how Scott Natural uses customer data to inform its marketing overall.
Speaker: Alma Alejandro, Brand Manager, Kimberly-Clark
|11:55 - 12:35PM||
Creating Customer Conversations: Top Techniques to Get Heard Using Engagement Marketing
·How dialogues are created
·The importance of taking the dialogue across channels
·The unique benefits of engagement marketing
·Examples of engagement marketing at work
|12:50 - 1:30PM||Sponsored by: Act-On
| 1:45 - 2:25PM
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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How marketers can navigate the new customer engagement era.