New information

Introducing our new format!

We are pleased to introduce a new and shorter format for the day. Visit and engage in just as many sessions AND still have time to attend that afternoon meeting in your office. We have rearranged the day so that you can still learn and engage in the same content that you have come to know and expect from Direct Marketing News in a half-day format!

Agenda

Direct Marketing News Virtual Event:
B2C Marketing
June 26, 2013
Time Agenda Item
10:30AM Environment Opens


Marketers Need to Get Social—Data, That Is

How B2C marketers of any size can harness social data and link it with other data source to gain customer insight and build engagement

Speaker: Brent Leary, Co-founder and Partner, CRM Essentials LLC


11:00 - 11:40AM Multichannel Marketing Is a Natural for Scott
Kimberly-Clark brand Scott Naturals engages customers across their preferred touchpoints.

In this keynote session, Brand Manager Alma Alejandro will discuss the multichannel marketing strategies Scott Naturals uses to connect with budget-savvy moms and encourage them to try the brand. She'll delve into the details and successes of its multichannel Secret Swap program, and provide insight to attendees on how Scott Natural uses customer data to inform its marketing overall.


Speaker: Alma Alejandro, Brand Manager, Kimberly-Clark



11:55 - 12:35PM

Creating Customer Conversations: Top Techniques to Get Heard Using Engagement Marketing

Your audience has their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which uses dialogue to foster a conversation with your customers.  This requires the marketer to "listen" to the customer across multiple channels and respond appropriately. This kind of two-way conversation is more engaging and more effective at helping you build compelling, trusted relationships with both your potential and current customers.

Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We'll explore:

·What engagement marketing is

·How dialogues are created

·The importance of taking the dialogue across channels

·The unique benefits of engagement marketing

·Examples of engagement marketing at work

Speaker: Michael Berger, Director of Product Marketing, Marketo


12:50 - 1:30PM Sponsored by: Act-On
 1:45 - 2:25PM

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here