New information

Introducing our new format!

We are pleased to introduce a new and shorter format for the day. Visit and engage in just as many sessions AND still have time to attend that afternoon meeting in your office. We have rearranged the day so that you can still learn and engage in the same content that you have come to know and expect from Direct Marketing News in a half-day format!


Direct Marketing News Virtual Event:
B2C Marketing
June 26, 2013
Time Agenda Item
10:30AM Environment Opens

Marketers Need to Get Social—Data, That Is

How B2C marketers of any size can harness social data and link it with other data source to gain customer insight and build engagement

Speaker: Brent Leary, Co-founder and Partner, CRM Essentials LLC

11:00 - 11:40AM Multichannel Marketing Is a Natural for Scott
Kimberly-Clark brand Scott Naturals engages customers across their preferred touchpoints.

In this keynote session, Brand Manager Alma Alejandro will discuss the multichannel marketing strategies Scott Naturals uses to connect with budget-savvy moms and encourage them to try the brand. She'll delve into the details and successes of its multichannel Secret Swap program, and provide insight to attendees on how Scott Natural uses customer data to inform its marketing overall.

Speaker: Alma Alejandro, Brand Manager, Kimberly-Clark

11:55 - 12:35PM

Creating Customer Conversations: Top Techniques to Get Heard Using Engagement Marketing

Your audience has their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which uses dialogue to foster a conversation with your customers.  This requires the marketer to "listen" to the customer across multiple channels and respond appropriately. This kind of two-way conversation is more engaging and more effective at helping you build compelling, trusted relationships with both your potential and current customers.

Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We'll explore:

·What engagement marketing is

·How dialogues are created

·The importance of taking the dialogue across channels

·The unique benefits of engagement marketing

·Examples of engagement marketing at work

Speaker: Michael Berger, Director of Product Marketing, Marketo

12:50 - 1:30PM Sponsored by: Act-On
 1:45 - 2:25PM

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