We are pleased to introduce a new and shorter format for the day. Visit and engage in just as many sessions AND still have time to attend that afternoon meeting in your office. We have rearranged the day so that you can still learn and engage in the same content that you have come to know and expect from Direct Marketing News in a half-day format!
|Direct Marketing News Virtual Event:
June 26, 2013
Marketers Need to Get Social—Data, That Is
How B2C marketers of any size can harness social data and link it with other data source to gain customer insight and build engagement
|11:00 - 11:40AM||Multichannel Marketing Is a Natural for Scott
Kimberly-Clark brand Scott Naturals engages customers across their preferred touchpoints.
In this keynote session, Brand Manager Alma Alejandro will discuss the multichannel marketing strategies Scott Naturals uses to connect with budget-savvy moms and encourage them to try the brand. She'll delve into the details and successes of its multichannel Secret Swap program, and provide insight to attendees on how Scott Natural uses customer data to inform its marketing overall.
Speaker: Alma Alejandro, Brand Manager, Kimberly-Clark
|11:55 - 12:35PM||
Creating Customer Conversations: Top Techniques to Get Heard Using Engagement Marketing
·How dialogues are created
·The importance of taking the dialogue across channels
·The unique benefits of engagement marketing
·Examples of engagement marketing at work
|12:50 - 1:30PM||Sponsored by: Act-On
| 1:45 - 2:25PM
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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