Agenda

THURSDAY, JANUARY 29, 2015
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8:30am-9am
 - Registration and networking

Check in and grab a coffee with your marketing and technology brethren to get you charged up for a day of strategizing, forecasting, and planning.




9am-9:15am - Welcome

Ginger Conlon, Editor-in-Chief, Direct Marketing News




9:15am -10am - Keynote: Inside the Head of a Chief Marketing Technologist


As marketing relies increasingly more on technology, many companies are appointing senior leaders to oversee the vision and direction for marketing-tech use and adoption. Mayur Gupta, global head, marketing technology at innovation, at Kimberly-Clark, will discuss the ins and out of that role and how it's helping his company create and sustain a competitive advantage.



10am-10:35am - Marketing&Tech Innovation Awards Finalists


Three finalists give a rapid fire account of the strategy behind their innovative approach, and the gains achieved as a result.




10:35am-11:05am - Power-Up Presentation

Speaker to be announced soon.





11:05am-11:30am - Time Out

Grab a coffee and snack and network with your fellow attendees



11:30pm-12:15pm - Dell Breaks Down Silos to Amp Up Content Marketing

Content marketing requires collaboration across four corporate divisions: digital marketing, brand, communications, and the .com team. Each has its own budget and KPIs. How do you bring these sometimes-warring factions together to craft a pan-corporate content marketing strategy? Dell Managing Editor Stephanie Losee explains how Dell bridged silos to launch its news site, Tech Page One, a grassroots effort that is expanding to encompass the entire company's content publishing.




12:15pm-12:45pm - Reinventing Marketing for a Digital Future

Many marketing experts still debate whether the discipline is more "Mad Men" or "Moneyball." For Mitel CMO Martyn Etherington, it's both. In fact, his transformation of Mitel's marketing function to be both customer-centric and digitally focused requires data and guts. Join Etherington as he takes you through the journey of how he modernized the marketing team's budget, culture, processes, and staffing—and helped to double Mitel's shareholder value in the process.




12:45pm-1:15pm - Innovators Unbound

Get the skinny on what's actually possible with marketing-tech as five execs demystify complicated marketing technologies in this rapid-fire panel discussion. Moderator: Sharam Fouladgar-Mercer, CEO of AirPR. Panelists include Scott Brinker, president, cofounder, and CTO of ion InteractiveBhavesh Vaghela, CMO of ResponseTapDavid Hahn, SVP of product management at Integral Ad Science; and Ari Lewine, cofounder and chief strategy officer at TripleLift.




1:15pm -2:15pm - Lunch

Network and recap the morning over lunch



2:15pm -2:50pm - Power Up Presentation

Speaker to be announced soon.





2:50pm-3:30pm - Case Study: Customer Data Is Music to Pandora' Ears

Pandora didn't just disrupt the market with its business model. The Internet radio company also takes an innovative approach to using customer data. Join Pandora SVP of Sales Steven Kritzman as he explains the company's strategy for not only personalizing the listener experience, but also to targeting listeners with the right ad at the right time--resulting in engaged customers and ecstatic advertisers. 




3:30pm-4pm - Power-Up Presentation: The Value of Contextual Marketing

Contextual data can make personalization richer and deeper.  Join IgnitionOne as they delve into how marketers can layer in context, not just device, to make marketing more timely and relevant than ever before.  (intro and 25-minute presentation)




4pm-5pm - The State of Digital Marketing Maturity

Are marketers as prepared for digital as they need to be? Forrester VP and Principal Analyst Sheryl Pattek reveals the results of an in-depth study on digital marketing readiness and its implications. Pattek discuss marketers' view of the scope of digital and how they actually define it, how digital ties into brand strategy, what challenges marketers are facing—including reporting structure, funding, measurement, and technology support—and overall readiness for an increasingly digital future.




5pm-5:15pm - Closing Comments




5:15pm-7pm - Marketing&Tech Innovation Awards

Stay and celebrate as we reveal the award winners. Then grab a drink and a few hors d'oeuvres and discuss the day with your peers.