Agenda


THURSDAY, JANUARY 29, 2015
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8:30am-9am
 - Registration and networking

Check in and grab a coffee with your marketing and technology brethren to get you charged up for a day of strategizing, forecasting, and planning.




9am-9:15am - Welcome

Ginger Conlon, Editor-in-Chief, Direct Marketing News




9:15am-10am - Keynote: Inside the Head of a Chief Marketing Technologist


As marketing relies increasingly more on technology, many companies are appointing senior leaders to oversee the vision and direction for marketing-tech use and adoption. Mayur Gupta, global head, marketing technology & innovation, at Kimberly-Clark, will discuss the ins and out of that role and how it's helping his company create and sustain a competitive advantage.



10am-10:35am - Marketing&Tech Innovation Awards Finalists - Email Marketing Innovation


The finalists in the Email Marketing Innovation category give a rapid fire account of the strategy behind their innovative approach, and the gains achieved as a result.


Moderator:
Jeremy Wilson, Director of Creative Strategy, OgilvyOne Worldwide


Panelists:

Ryun Lambson, Marketing Manager, Best Western International
Geoff Sanders, SVP Digital Marketing, Citi
Kevin Hickey, Director, Global Direct Marketing, InterContinental Hotels Group



10:35am-11:05am - Power-Up Presentation: Contextual Messaging in Action

Understanding and quickly responding to consumers' constantly changing needs is the new challenge for digital marketers, and email is no exception. As always, data provides the foundation for understanding and creating customer context, but knowing where to start can be daunting.  In this interactive session, StrongView VP of Marketing Katrina Conn will describe the opportunities for contextual messaging and how leading marketers are leveraging each customer's current context to transform run-of-the-mill marketing campaigns into personalized and contextually relevant customer engagements.




11:05am-11:30am - Time Out

Grab a coffee and snack and network with your fellow attendees



11:30pm-12:15pm - Dell Breaks Down Silos to Amp Up Content Marketing

Content marketing requires collaboration across four corporate divisions: digital marketing, brand, communications, and the .com team. Each has its own budget and KPIs. How do you bring these sometimes-warring factions together to craft a pan-corporate content marketing strategy? Dell Managing Editor Stephanie Losee explains how Dell bridged silos to launch its news site, Tech Page One, a grassroots effort that is expanding to encompass the entire company's content publishing.




12:15pm-12:45pmReinventing Marketing for a Digital Future

Many marketing experts still debate whether the discipline is more "Mad Men" or "Moneyball." For Mitel CMO Martyn Etherington, it's both. In fact, his transformation of Mitel's marketing function to be both customer-centric and digitally focused requires data and guts. Join Etherington as he takes you through the journey of how he modernized the marketing team's budget, culture, processes, and staffing—and helped to double Mitel's shareholder value in the process.




12:45pm-1:15pm - Innovators Unbound

Get the skinny on what's actually possible with marketing-tech as five execs demystify complicated marketing technologies in this rapid-fire panel discussion. 

Moderator: Sharam Fouladgar-Mercer, CEO, AirPR


Panelists:

Scott Brinker, president, cofounder, and CTO, ion Interactive
Bhavesh Vaghela, CMO, ResponseTap
David Hahn, SVP of product management, Integral Ad Science
Michael Goldberg, senior director of marketing, TripleLift



1:15pm-2:15pm - Lunch

Network and recap the morning over lunch



2:15pm-2:50pm - Power-Up Presentation: Video Marketing Bootcamp

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce's ExactTarget are executing video centric marketing strategies at scale. Brightcove's Paul Casinelli, Director, Product Marketing, explains in this dynamic session!





2:50pm-3:30pm -
 Marketing&Tech Innovation Awards Finalists - Marketing Automation Innovation

The finalists in the Marketing Automation Innovation category give a rapid fire account of the strategy behind their innovative approach, and the gains achieved as a result.


Moderator:
Keith O'Brien, VP, Digital, Business Group, Haymarket Media and Editor-in-Chief, The Hub


Panelists:

Jessica Stamer, Senior Recruiting Operations Specialist, Cetera Financial Group
Siping Roussin, Senior Manager of Optimization and Personalization, Lenovo





3:30pm-4pm - 
Power-Up Presentation: Show me you know me
To truly engage the customer in 2015, marketers need to think in "conversations" instead of campaigns, and in "context" instead of in channels. Join Roger Barnette, president of IgnitionOne, as we explore this evolution, including how to start using contextual data to enrich your company's marketing interactions. What starts with a display impression on a mobile device may lead to a search inquiry on a desktop which may lead to a site visit, a store visit, a request for information... and eventually a conversion. Connecting those marketing moments with contextual data allows you to better engage your customers with consistency and relevance every step of the journey. You'll walk away from this short session with the information, best practices and case-study examples you need to get started.




4pm-5pm - The State of Digital Marketing Maturity

Are marketers as prepared for digital as they need to be? Forrester VP and Principal Analyst Sheryl Pattek reveals the results of an in-depth study on digital marketing readiness and its implications. Pattek discuss marketers' view of the scope of digital and how they actually define it, how digital ties into brand strategy, what challenges marketers are facing—including reporting structure, funding, measurement, and technology support—and overall readiness for an increasingly digital future.




5pm-5:15pm - Closing Comments




5:15pm-6:30pm - Marketing&Tech Innovation Awards

Stay and celebrate as we reveal the award winners. Then grab a drink and a few hors d'oeuvres and discuss the day with your peers.













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