See what's in-store for this fun-packed and educational day


Specific webcast information to come


11:30AM EST - 5:30PM EST
(8:30AM PST - 2:30PM PST)

Stay in the Lead: A Direct Marketing News Virtual Event

11:30AM EST - Exhibit Hall Opens

Session 1
12:00PM - 12:40PM EST

Keynote Session: Content Keeps Marketers in the Lead

Content marketing has become one of the most effective ways that B2B and B2C companies alike can use to pull leads into and nurture them through the marketing and sales funnels.

Attendees will learn how to:

·Develop and support a comprehensive long-term content marketing strategy aimed at lead generation and nurturing

·Allot the resources necessary to implement and run content marketing initiatives that comprise that strategy

·Set related lead-gen goals and determine the appropriate measure to track those goals

Featured Speaker:

Patrick McClean, Vice President, Digital Brand Strategy, Capital One

12:40PM - 12:50PM EST - EXPLORE THE FLOOR. Visit the sponsor booths
Session 2
12:50 - 1:30PM EST

5 Marketing Campaigns You Aren't Running, But Should

Your marketing team has been hard at work. You've created solid content and are using it to bring in new leads; you may have even built some simple drip campaigns. Now it's time to take things to the next level. Join Pardot's Mathew Sweezey, Marketing Automation Evangelist, as he reveals five campaigns that will boost your lead generation and nurturing efforts. Learn how to build a better drip program, increase engagement with emails, get the most from your webinars, and more.

Sponsored by:

1:30PM - 1:40PM EST - EXPLORE THE FLOOR. Visit the sponsor booths
Session 3
1:40 - 2:20PM EST

Building the Perfect B2B Display Ad Campaign to Generate Leads and Build Pipeline

Today's B2B buyer is able to choose where and how to consume information, making it more difficult for marketers to control their brand message. In order to cut through the noise and regain control of the buying cycle, marketers must use more sophisticated and far-reaching tactics to target prospects with personalized messages that will make an impact. The solution lies in targeted display advertising: It's now possible to utilize data to create and deliver highly personalized display advertising experiences to your audiences, no matter where they are on the web—and to reconnect with lost leads through the technique of retargeting.

Whether you're just thinking about adding display advertising into your B2B marketing mix, or are looking for ways to optimize your current campaigns, attend this webinar to discover what makes a successful B2B online display advertising campaign. Join Jennifer Agustin, senior director of marketing at Bizo as she walks through real-world examples showcasing the core elements of every successful B2B display campaign, including:

·How to best define the goals and metrics that matter most to your business at every stage of the marketing funnel

How to identify, reach, and engage the B2B buyers you're after

·What makes great ad creative

·How to implement advanced techniques like ad retargeting to drive more conversions

·The value of a multi-channel attribution approach to getting at a more accurate ROI

Sponsored by:

2:20PM - 2:30PM EST - EXPLORE THE FLOOR. Visit the sponsor booths
Session 4
2:30 - 3:10PM EST

LithExcel uses XMPie to Deliver High Response Rates to Casino Customers

Waleed Ashoo, President of LithExcel, a marketing service provider in Albuquerque, New Mexico, leverages his XMPie cross media solution to create response generating campaigns that deliver increased revenue for his casino and resort customers. During this session, Waleed will review a variety of successful campaigns his company has developed and overlay how the capabilities of XMPie have complimented his marketing strategy to deliver extraordinary results. The session will conclude with a short demonstration of Circle, a new service from XMPie that allows collaboration between service providers and their customers to enhance communication during the planning, building and analysis phases of multichannel campaigns.

Sponsored by: 

3:10PM - 3:20PM EST - EXPLORE THE FLOOR. Visit the sponsor booths
Session 5
3:20 - 4:00PM EST

Demand Generation: Top Tips for Marketers Who Need to do it All

Demand generation is not for the faint of heart.  It is a continual dance of program optimization, finding new programs and channels, and trying to keep costs at a reasonable level - all to hit growing revenue and growth goals.  This session will provide actionable tips and strategies that you'll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix.

Sponsored by:

4:00PM - 4:10PM EST - EXPLORE THE FLOOR. Visit the sponsor booths
Session 6
4:10 - 4:50PM EST

Keynote Session: What's a Hot Lead?

Marketing and sales teams need to collaborate to optimize lead-gen efforts. This means agreeing on the definition of a qualified lead, on how many leads marketing needs to provide to sales in what time frame, and whose responsibility it is to nurture leads in at various points in the purchase cycle.

Attendees will learn how to:

·Partner with their sales counterparts to determine realistic lead volumes, definitions, and time frames

·Determine appropriate lead nurturing responsibilities for marketing and sales staff

·Build true collaboration between sales and marketing teams

4:50PM - 5:30PM EST - EXPLORE THE FLOOR. Visit the sponsor booths

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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