Virtual Event: Agenda



Email Advantage: Make Data and Targeting Work for You
Thursday, June 14, 2012 | 11:30 a.m. - 5:30 p.m. ET / 8:30 a.m. - 2:30 p.m. PT
 

Morning Keynote


In the morning keynote address, Jenn McMillen, VP of Loyalty and CRM at GameStop, will examine the many ways a solid email marketing program can augment the entire customer shopping experience. Our keynote speaker will share expertise in driving online and store purchases with highly targeted emails, exclusive offers, and highly personalized customer communications. McMillen will also deliver a vision for driving commerce through loyalty marketing communication strategies and the many ways in which email communications sent to loyalty program members can encourage repeat purchases and engender lasting, loyal customers while increasing share of wallet and multi-channel usage. She will also convey the wisdom gained overseeing CRM at GameStop order to provide you with the valuable insight needed to drive higher online conversions in 2012.


Afternoon Keynote


Optimizing E-mail For Mobile Customers To Increase ROI
Mobile email usage has increased exponentially, from 4% to 20% of email in the past two years, according to Campaign Monitor. As smartphone and tablet adoption continue to increase, mobile marketing will quickly become an essential part of the marketer toolkit and email marketing strategy will require mobile optimization. In today's afternoon keynote panel, our email marketing and mobile experts will explore the reasons for implementing mobile optimization,  specific strategies to execute, including tailoring messaging conducive to on-the-go recipients and targeting customers in real time, and how to measure results on the back-end, including examples.



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