Virtual Event: Agenda
In the morning keynote address, Jenn McMillen, VP of Loyalty and CRM at GameStop, will examine the many ways a solid email marketing program can augment the entire customer shopping experience. Our keynote speaker will share expertise in driving online and store purchases with highly targeted emails, exclusive offers, and highly personalized customer communications. McMillen will also deliver a vision for driving commerce through loyalty marketing communication strategies and the many ways in which email communications sent to loyalty program members can encourage repeat purchases and engender lasting, loyal customers while increasing share of wallet and multi-channel usage. She will also convey the wisdom gained overseeing CRM at GameStop order to provide you with the valuable insight needed to drive higher online conversions in 2012.
Optimizing E-mail For Mobile Customers To Increase ROI
Mobile email usage has increased exponentially, from 4% to 20% of email in the past two years, according to Campaign Monitor. As smartphone and tablet adoption continue to increase, mobile marketing will quickly become an essential part of the marketer toolkit and email marketing strategy will require mobile optimization. In today's afternoon keynote panel, our email marketing and mobile experts will explore the reasons for implementing mobile optimization, specific strategies to execute, including tailoring messaging conducive to on-the-go recipients and targeting customers in real time, and how to measure results on the back-end, including examples.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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