Agency.com Signs Interactive TV Deals in Europe
For PrimaCom, Agency.com will develop an 80-channel electronic program guide, which is scheduled to launch in June. The EPG also will serve as a platform for pay-per-view services.
For Irish Multichannel, Agency.com will develop an interactive TV portal, in addition to a 60-channel EPG with pay-per-view services, which are scheduled to be available this summer.
Agency.com said its ITV and broadband global practice area unit will develop the services.