Agency.com Signs Interactive TV Deals in Europe

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Agency.com, New York, yesterday signed partnership agreements to develop interactive television services with German cable operator PrimaCom AG and Irish cable operator Irish Multichannel.


For PrimaCom, Agency.com will develop an 80-channel electronic program guide, which is scheduled to launch in June. The EPG also will serve as a platform for pay-per-view services.


For Irish Multichannel, Agency.com will develop an interactive TV portal, in addition to a 60-channel EPG with pay-per-view services, which are scheduled to be available this summer.


Agency.com said its ITV and broadband global practice area unit will develop the services.

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