Agency.com Realigns, Sheds Jobs

Share this article:
Interactive shop Agency.com cut roughly 90 jobs, or one-fifth of its work force, after closing its Atlanta and Woodbridge, NJ, offices and reducing headcount in the New York and Boston outposts.


The redundancies follow the decision to integrate Agency.com offices into two regions. Don Scales, formerly president of the Western region, has been named CEO of the newly named Agency.com: North America. His counterpart across the Atlantic, Eben Lenderking, has been appointed CEO of Agency.com: Europe.


Separately, Agency.com has won new business from restaurant chain Wendy's International Inc. The agency implemented a content management system for Wendy's High School Heisman program, which honors students who excel in academics, athletics and community service nationwide.


"Our work was limited to reworking the information architecture, updating content and adding in the reporting functionality," said Melissa Holden, spokeswoman for Agency.com.


Available at www.wendyshighschoolheisman.com, the site is now better geared to accept entries for the awards program.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.