Agency.com Partners with Marketspace for Research

Share this article:
Omnicom Group Inc.-owned interactive shop Agency.com partnered with Boston consultant Marketspace LLC to form a research consortium dedicated to best practices for creating integrated customer experiences online and offline.


A January-published book from Marketspace founders Jeffrey F. Rayport and Bernard J. Jaworski called "Best Face Forward: Why Companies Must Improve Their Services Interfaces with Customers" inspired the alliance.


Marketspace is a unit of Monitor Group, Cambridge, MA, which is a merchant bank.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.