Zim's Names Western Creative

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Zim's Crack Creme, a skin-care brand, named Western Creative Advertising Agency, Redford, MI, as its agency of record.

The 8-year-old agency is to develop a national television campaign for Zim's, Berlin Center, OH, whose herbal-based line of products treats dry, cracking skin. The products are available in 35,000 stores nationwide and in Canada.

The campaign breaks early next year.

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