ZD Market, National Decision Make Pact

Share this content:
ZD Market Intelligence, La Jolla, CA, a provider of sales and marketing solutions to computer and telecommunications companies, has entered into an ongoing license agreement with marketing firm National Decision Systems (NDS), San Diego.


The agreement allows NDS to offer data from the ZD Technology User Profile, a twice-annual survey of computer users, with its consumer segmentation systems, which provide demographic, psychographic and lifestyle information on neighborhoods nationwide


"Before this, NDS didn't do any research on computer users. What they have done now by our partnership is to bring in an extra data point," said Corky Holden, ZD's senior product manager. "The NDS research can now help computer companies study markets and figure out where to open up retail stores."


The ZD Technology User Profile focuses on personal computer, communications and home technology use in the United States. Survey results are based on a 12-page written questionnaire that is mailed to more than 17,500 PC users.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above