Y&R Wins Vignette Software

Share this content:
Vignette Software named Y&R Advertising, San Francisco, to its estimated $10 million to $15 million account.


The agency's advertising, Wunderman direct marketing and mediaedge:cia media buying and planning division pitched jointly. Y&R's experience with software clients like Adobe and VeriSign helped clinch the business.


Vignette makes content management software that lets firms sort through and update databases of information on client assignments or new employee hires.


Y&R and its agency siblings later this year plan to break print, direct and interactive ads.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above