Young & Laramore to Handle ETapestry Account

Share this content:
ETapestry.com, an application service provider that manages donor data for nonprofits, has named Young & Laramore, Indianapolis, as its first advertising agency of record in a pitch involving two other undisclosed shops.


The account award caps a two-month review by eTapestry. Billings were not disclosed, but the ads broke almost immediately to position eTapestry's Web-based system as a better alternative to outright purchase of software.


The brief is "to show understanding for cause marketing," according to Y&L.


A full-service agency, Y&L has clients such as Steak n Shake, First Indiana Bank, Goodwill Industries, Monsoon and Kenra. Billings last year were $40 million.


ETapestry helps nonprofits with their fundraising activities by tracking frequency, dates and sizes of donations. It claims to reduce attendant costs -- instead of actually buying fundraising software that requires up-front payment and maintenance costs -- by offering the outsourcing option.


As a marketing gesture, eTapestry will offer its ongoing services for free to any nonprofit with a donor list of fewer than 1,000 names.


Ads will break in national trade magazines such as the Chronicle of Philanthropy and Non-Profit Times; regional business weeklies, including Los Angeles Business Journal, Crain's New York Business and 19 other metros; and direct mail.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above