Yahoo Picks Euro RSCG for Global
As part of that appointment, Black Rocket Euro RSCG, San Francisco, becomes the lead agency on the account. Black Rocket since 1996 has been Yahoo's agency of record in the United States.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.