Yahoo Picks Euro RSCG for Global
As part of that appointment, Black Rocket Euro RSCG, San Francisco, becomes the lead agency on the account. Black Rocket since 1996 has been Yahoo's agency of record in the United States.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.