Yahoo Picks Euro RSCG for Global
As part of that appointment, Black Rocket Euro RSCG, San Francisco, becomes the lead agency on the account. Black Rocket since 1996 has been Yahoo's agency of record in the United States.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.