Yahoo Mobile Europe Allies With Flytxt
The new unit will offer real-time cross-selling activity to improve clients' mobile content sales. Both Yahoo Europe and Flytxt are working to push WAP sales.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.